Tag Archives: education

What’s On?!

 

Did you know that libraries do more than just loan out books and DVDs? They also hold wonderful events throughout the year that help bring together, educate and entertain the community. We’ve put together a short list of some libraries across Australia and the events they have coming up. If you’d like to know more simply head over to their website, or even pop in and visit your local library and see what you find! Continue reading

Frankfurt Book Fair 2015 Highlights

By Virginia — When the Digitales team went to the Frankfurt Book Fair this year, they discovered that today is an exciting time to create digital content. Read the event highlights below.

frankfurtblog

Every year, the ‘Hot Spot’ digital zones at the Frankfurt Book Fair grow, creating new opportunities for discovery. Each of the following offered a daily program of demonstrations and talks:

  • Digital Innovation
  • Education
  • Professional and Scientific Information
  • Publishing Services

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Fluency Vs. Disfluency – is there a use for near-unreadable fonts?

fluencyvsdisluency

When is a terrible, near-unreadable font a good thing? According to professor of marketing and psychology at NYU, Adam Alter, a hard-to-read font can be an indicator to the brain to slow down and results in better information retention. Alter’s talk at the Wheeler Centre last week detailed studies comparing results for test questions when presented in a fluent vs. disfluent way.

Riddle Me This

Alter uses the example of two groups of people who were each asked to answer the same riddle. For half of them the question was printed in easy-to-read font:

If a bat and ball cost $1.10 in total, and the bat costs $1 more than the ball, how much does the ball cost?

For the other half, it was printed in hard-to-read font:

If a bat and ball cost $1.10 in total, and the bat costs $1 more than the ball, how much does the ball cost?

Most people concluded that the bat cost $1 and the ball 10 cents. However, the bat only costs 90 cents more than the ball. So the correct answer is the ball costs 5 cents and the bat $1.05.
Of those reading the easy-to-read font only 63% responded correctly.
Of those reading a hard-to-read font, 82% answered correctly.

In another test:

How many animals of each type did Moses take aboard his ark?

How many animals of each type did Moses take aboard his ark?

When faced with the fluent text, 88% gave the incorrect answer of 2.
Of the disfluent font readers 53% were correct – Moses didn’t have an ark, Noah did.

Keeping it simple is so engrained in our minds, especially when it comes to text, but could this counter-intuitive idea have a role to play when conveying information?  What’s your take?